On September 23, 2008, ULI Boston conducted a Technical Assistance Panel (TAP) in the City of Salem, Massachusetts. The purpose of the TAP was to study the development potential of the city‐owned Church Street Lot in downtown Salem. The panelists brought expertise, energy and enthusiasm to the task and produced a set of recommendations for the City of Salem to consider in addressing not just the development of the Church Street Lot but also the vibrancy of downtown Salem.