The Athol Technical Assistance Panel (TAP) convened on October 10, 2017 at the Athol Town Hall, under the direction of the Urban Land Institute’s Boston/New England Chapter. Over the course of the day, the TAP, consisting of eight real estate and marketing professionals, met with local business owners, representativesfrom regional nonpro ts, and other key stakeholders. The purpose of the TAP was to devise a strategy that would reinvigorate an underperforming Main Street, and to examine the redevelopment possibilities for a town- owned shopping plaza and its surrounding properties.